Tuesday, March 2, 2010


Mdot got me connected to Nassir a week ago. He runs a weekly joint called New Noise that brings in unsigned acts to get em exposure and to draw talent out of the community. We had a very short window to get this poster done & up for promotions. It was a challenge for me to research, develop the thought, and deliver in a day and a half for a brand new client. The amount of information that needed to be on this was a bit challenging as well, it's more than a line up show.

I had 2 things to base my work on 1) a past New Noise poster 2) the season of spring. I thought of leaves budding and chemistry as a symbol for developing something 'new'. I went more busy/illustrated than I normally do, littered the beaker with leaves and used diff. versions of them for the fire that is brewing the new concoction. I continued the natural theme into the tongs being a twig and then 2 toned the liquid for slight depth.

I learned a lot from this project. The hustle made me realize how to better understand my client before producing a product, to have more time between start & deadline for more revisions, and to run with several themes at one time more consistently.

Nassir is doing great things with Found Track and his contribution to the music scene is going to grow and grow and grow. I'm stoked about it!


Jake Love said...

nice man! good work. You got skills my man, skills.

adam said...

Oh man, I dig!

popupstorybook said...

That is splendid!

The Body Electric said...

In the words of Bruce, "It's Grand!" For realsies. I like how even the detailing of the leaves is reminiscent of the twiggish quality of the tongs. I don't know if that was on purpose or not, but I'm going to assume you are, in fact, that brilliant! Well done my friend!